Discussion on the strategy of On, a footwear and sports apparel company. Features insights on global presence, innovation, water scarcity, and retail strategy. Also explores consumer strength in different markets and efforts to expand the brand.
Read more
AI Summary
AI Chapters
Episode notes
auto_awesome
Podcast summary created with Snipd AI
Quick takeaways
On Holdings employs a multi-channel retail strategy, offering customers the flexibility to choose where they want to shop and actively encouraging interaction between their various channels.
Sustainability and innovation are at the core of On Holdings' DNA, focusing on building shoes that combine performance, design, and sustainability.
Deep dives
Efficient water management can significantly reduce greenhouse gas emissions
According to environmental reporting non-profit CDP, global water use, storage, and distribution contribute to 10% of global greenhouse gas emissions. EcoLab, a company specializing in water management, states that industrial facilities could reduce their water consumption by up to 44%, trim their energy use by as much as 22%, and reduce corporate greenhouse gas emissions by up to 12% through more efficient water management.
On Holdings adopts a multi-channel retail strategy to reach customers
On Holdings, a shoe company, employs a multi-channel retail strategy to reach customers. They work with wholesale partners such as Footlocker and Dix, have their own retail stores, and sell their full assortment online. They believe in offering customers the flexibility to choose where they want to shop and actively encourage interaction between their various channels. They have noticed a positive impact on online sales when opening physical stores, demonstrating the symbiotic relationship between their different channels.
On Holdings prioritizes sustainability and innovation in shoe manufacturing
Sustainability and innovation are at the core of On Holdings' DNA. One of their distinct design marks is the holes in the outsole of their shoes, which allows them to engineer how the sole and shoe behave. The company focuses on building shoes that combine performance, design, and sustainability. They have developed the first fully circular shoe made from castor bean and have introduced a subscription model where customers can rent shoes rather than owning them. On Holdings is committed to reducing emissions in their manufacturing process and invests in sustainable manufacturing practices.
Martin Hoffmann, Chief Financial Officer and Co-CEO at On, discusses the footwear and sports apparel company's strategy. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.