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Chat with the wisdom of every Team OS guest
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This FUBCON Session of Real Estate Team OS features Jeremy Larson, CEO of the Larson Real Estate Team in Santa Cruz and Monterey, California.

He’s a three-time Inc 500 Entrepreneur, a three-time eXp Realty ICON Agent Award winner, and member of the Zillow agent advisory board whose real estate team doubled revenue for three years straight.

Jeremy shares here the process for re-training and re-recruiting agents, how to know whether solo agent or team leader is your best path, how to know whether solo agent or team member is your best path, and a unique tactic to hire the right avatar for your team.

Watch or listen to this Session of Team OS with Jeremy for:
- The balance of resources, training, and opportunities required for team success
- His process for engaging, re-training, and re-recruiting agents, including the role of top producers
- Tips from his journey through the “messy middle” between producing agent and team leader
- The “instant clarity” and “something magical” that happens when you commit to leaving sales production
- A unique tactic he and his operations manager use to make sure they’re bringing on their ideal agent avatar
- Why to take the risk of hiring staff for where you’re going, not where you are (spoiler: it’s in part about agent experience)
- Two team paths for a top performing agent
- The big difference between being on a team and operating solo that every agent should consider

At the end, he shares appreciation for Bay Area teams.

Connect with Jeremy Larson:
- https://www.instagram.com/realjeremylarson/

Learn about the Larson Real Estate Team:
- https://www.larsonrealestate.com/

Learn more about Real Estate Team OS:
- https://www.realestateteamos.com
- https://linktr.ee/realestateteamos

Follow Real Estate Team OS:
- https://www.instagram.com/realestateteamos/
- https://www.tiktok.com/@realestateteamos

Mentioned in this episode:

Chat with the wisdom of every Team OS guest
Learn more about Unlock (November 2025 in Vegas)

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