Rise in Spanish language learning in the US discussed by Babbel CEO. Benefits of language learning as a New Year's resolution explored. Impact of chat bots and AI on language learning examined. User engagement trends on a language learning platform discussed.
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Quick takeaways
Babble focuses on consistent daily practice to achieve better language learning results compared to binge learning.
Babble integrates AI tools to enhance language courses and believes in combining AI with human intelligence for an effective learning experience.
Deep dives
Babble's Approach to Language Learning
Babble is an online language learning platform that differentiates itself by emphasizing learning efficacy and conversational skills. With just 10 to 15 minutes of daily practice, Babble focuses on consistent learning to achieve better results compared to binge learning. Teachers play a crucial role in creating the learning material, and Babble even offers live lessons. While personal use of the platform is popular, there is significant growth in the business-to-business (B2B) segment. Babble caters to industries with a high demand for Spanish-speaking workers, such as healthcare, manufacturing, construction, and even baseball teams. Furthermore, Babble offers a unique opportunity for companies to enhance safety by improving language communication among workers.
AI Integration in Babble's Language Learning
Babble integrates machine learning and artificial intelligence (AI) tools to enhance its language learning courses. The platform utilizes spaced repetition to reinforce learned concepts and plans to introduce features that allow learners to directly interact with AI for training purposes. Babble believes in combining AI with human intelligence (HI) to deliver an effective language learning experience. Although AI adds costs to the business, Babble envisions greater efficiency, productivity, and enhanced user experience as the primary goals of integrating AI.
New Year's Resolutions and Babble's Seasonal Trends
January is the strongest month for Babble, with a surge in new subscribers looking to fulfill their New Year's resolutions of learning a new language. The platform aims to maintain user engagement throughout the year. However, there is a decrease in activity during the summer months, as people prioritize travel and relaxation over language learning. Babble acknowledges the importance of immersion in a country to truly grasp a language, but it positions itself as a convenient starting point for language education.
Julie Hansen, US CEO of Babbel, discusses seeing a rise in the number of people who want to learn to speak Spanish. Hosts: Carol Massar and Tim Stenovec. Producer: Paul Brennan.