Future of UX | Your Design, Tech and User Experience Podcast | AI Design #78 Sophia Prater on AI for UX Strategy and The OOUX Process
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Aug 8, 2024 
Sophia Prater, an expert in AI for UX strategy and creator of the OOUX process, shares her insights on revolutionizing design with AI. She discusses her experience at an AI for Designers Bootcamp and the unique OOUX approach, emphasizing the significance of defining objects and relationships in design. The conversation explores AI's transformative role in enhancing user personalization and productivity. Sophia also highlights the need for continuous learning in the evolving landscape of UX, particularly in niche applications like outdoor experiences.
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Early Career Frustrations
- Sophia Prater's early UX career was frustrating, leading her to leave 5 companies in 5 years.
- This experience led her to develop the OOUX philosophy and prioritize systems thinking in design.
OOUX Core Principles
- OOUX (Object-Oriented UX) respects how people think in objects within systems, like physical environments.
- It emphasizes understanding objects, relationships, actions, and attributes for intuitive design.
The ORCA Process
- Use the ORCA process (Objects, Relationships, Calls to Action, Attributes) to understand complex systems.
- ORCA helps align teams and create structured information architecture for intuitive screens.