421: Cross-discipline Design Thinking

Global Product Management Talk is pleased to bring you the next episode of... Product Mastery Now with host Chad McAllister, PhD. The podcast is all about helping people involved in innovation and managing products become more successful, grow their careers, and STANDOUT from their peers. About the Episode:  Today we are talking about Design Thinking through the lens of a unique new program at the University of Wisconsin that is teaching product design from a multiple-discipline perspective. For example, product design grad students learn UI/UX principles while learning about electronic circuits and product packaging. The cross-discipline experience is unique and provides a valuable perspective. Joining us to discuss Design Thinking is a recent graduate of this program, Emily Phelan. Emily is now a customer experience strategist for Landor & Fitch, the New York-based brand and design group. Previously she was a marketing specialist for Accenture. She also had her own design company and pursued other entrepreneurial interests. And Emily is an amazing illustrator—check out her LinkedIn profile for some of the superheroes she has designed.