In this episode, Gary & Derik welcome a special guest to the podcast for the first time. Mark Fredrickson, President of SnappConner PR, brings interesting insights on how a PR firm can (and should) be involved in helping organizations in their response to a cyberattack.
Mark walks us through why it's essential to work with a PR firm to assist in creating an incident response plan and how an organization can work with a PR firm to build a fortress around their brand. We also delve into Mark's leadership insight and how he came to be the president of SnappConner PR.
We hope you enjoy the show!
Between the Bytes