How Niching Down and Publishing Prices Helped Build a Remodeling Business | Luke Larson of Larson Basement & Bath

Fueled by passion for his work and an entrepreneurial itch, Luke left the audio industry and opened a carpentry business in 2021. Today, he’s transformed the company into a thriving remodeling business that specializes in basement build-outs and bathrooms. Luke shares how focusing on a specific niche, being transparent with pricing, and properly vetting trade partners have been key to his growth. He also discusses balancing entrepreneurship with family life and how his mindset keeps him grounded through challenges.     In this episode you will learn:

• Luke’s secret to peace and joy in business
• Why Luke niched down to basements and bathrooms and what it’s done for the company
• How he arrived at the right margins for his business
• Why he began publishing price ranges on the company website and how it’s affected client conversations
• Tips for success for running a business with your spouse

 

Learn more about Larson Basement & Bath here: https://www.larsoncustom.com/

 

Own a construction company and want to share your story? Apply to be on an upcoming episode of Builder Stories at https://www.builderstories.com