Building a Business Based on Integrity and Teamwork

Sal Di Stefano is one of the three podcast hosts of the highly acclaimed Mind Pump Podcast. They sell workout programs to their clients through the Mind Pump Media brand.

Sal’s bio

As he was getting into high school, Sal had a frail, slim body which sprouted a lot of insecurities in him.

Always solution oriented, Sal had a growth mindset that pushed him into working out as a way to change his physique.

Exercise has ever since been the gateway and foundation to Sal’s personal growth journey. With exercise, the results are always black and white. If you put in the work on a consistent basis, then you’ll see the results for yourself.

Having grown up as a child of 2 Sicilian immigrants, Sal through his parents learnt what it means to be hardworking and honest.

He grew up responsible and passionate about helping people because he always took care of his three younger siblings.

Fitness training.

When he started out, Sal was mostly focused on how he can best build his business and make profit. This made him push his clients to work with him more if they needed results.

After digging in deep and finding the reason why he got into fitness training, Sal changed his business model. He decided that it was more honest if he helped people become a better version of themselves with or without his help.

He then pivoted to training his clients into adapting a fitness lifestyle that helped them make a habit out of exercise.

For Sal, it's important to train and coach your clients with the truth. Effective training methods that help your clients in the long term are better than intense exercise models that only help them in the short term.

Mind Pump Sal

While working as a fitness trainer, Doug (who is now a producer of the Mind Pump Podcast)

was recommended to him by a chiropractor because of a back problem.

As an effective communicator, Sal was able to convince Doug into a healthy training model in contrast to Doug’s suggestions (Suggestions Doug had picked up from tabloid training media platforms)

6 months into the training and Doug’s back was not only healed, but Doug was also lifting twice his weight at the gym.

Doug loved Sal’s effective communication skills that he suggested online selling for his gym products.

Sal, motivated by a New England Journal of Medicine article he had recently read, was able to draft Maps Anabolic - a work out program that he intended to sell online.

Before launching the program, Sal reached out to Adam (A first rising fitness trainer whose reputation had crossed Sal more than a couple of times). Adam was more than impressed by the new Maps Anabolic program, and was interested to be a part of it.

The trio (Sal, Adam and Doug) then met at Adam’s house and planned to launch a podcast as a way to build an audience and establish authority.

Mind Pump Podcast was a total success. They produced 5 episodes a week for a full year and built so much value and authority that Maps Anabolic’s launch needed very little marketing.

Teamwork.

The trio are great innovators and always coming up with new ideas every time they’re together. This has proven to be a challenge as they have to be able to say no to some great ideas in order to focus and grow on one idea at a time.

The creativity and innovation of the trio is coupled with a lot of debate and arguments. But the one thing that always holds them together and makes them stronger is support for each other. They back whichever idea has been opted by the majority and support it till the end. Even if the idea ends up failing, they encourage each other and move forward together as a team.

This chemistry has been the backbone of their friendship, business and podcast.

DM Sal on instagram to get a promo code and pay half for any of his workout programs.

Connect with Sal

Website - https://www.mindpumpmedia.com/

Instagram - https://www.instagram.com/mindpumpsal/?hl=en

Twitter - https://twitter.com/mindpump?lang=en

Podcast - https://podcasts.apple.com/us/podcast/id954100822

Connect with Doug

Website - www.dougbopst.com

Instagram - www.instagram.com/dougbopst

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