The Fitness Marketing Agency Podcast How To Grow & Scale Two Gyms
Feb 28, 2024
01:06:09
Join us and FMA clients Tom and Sam Jarrett, brothers with unique backgrounds that blend military precision and professional sportsmanship into the fitness industry. In this episode, they reveal the blueprint for their thriving business Brigade Fitness, spanning two locations and boasting a growing community of 400 + members. Tom and Sam share their journey, revealing the lessons, strategies, and mindset shifts that propelled Brigade Fitness to where it is today including the goal for the future to open 5+ more sites over the next 5-10 years.Key Highlights:
- Learn how Tom's military background and Sam's experience as a pro golfer shaped their business philosophy, bringing a unique perspective to the fitness industry.
- Dive into the success of Brigade Fitness with their 8-1 model, attracting and retaining members through a dynamic approach to programming, products, and services.
- Discover their proven process, from turning prospects into committed clients over the phone.
- Hear firsthand how they tackle common objections like time and price, converting sceptics into loyal, long-term customers.
- Get insights into opening a second location, including FMA's gym launch campaign, dealing with objections, securing leases, obtaining planning permissions, and achieving a change of use.
- Understand the importance of having a fully committed team to facilitate growth, and why viewing your gym as a business rather than just a fitness centre is the key to long-term success.