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Destination Marketing Podcast
357: Capitalizing on Hiking Trails to Drive Tourism in Morehead with Joy Brown
Dec 10, 2024
Joy Brown, the Executive Director of Morehead-Rowan County Tourism, shares insights on leveraging hiking trails to enhance tourism in Morehead, Kentucky. She discusses the community's unique appeal and the collaboration with local airlines to attract tourists seeking outdoor adventures. Joy emphasizes the importance of educating locals about the spending power of hikers and shares innovative approaches, including the use of AI tools to track tourism data. The conversation highlights balancing economic growth with maintaining the area's natural charm.
20:19
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Quick takeaways
- Morehead has leveraged its location within the Daniel Boone National Forest to significantly enhance local economic development and attract tourists.
- Innovative marketing strategies, including AI technology for tracking visitor trends, have been pivotal in promoting tourism and engaging with potential residents.
Deep dives
Highlighting Moorhead's Unique Appeal
Moorhead is characterized as a quaint college town surrounded by natural beauty, including the Daniel Boone National Forest and Cave Run Lake, which is known for fishing. Joy Brown, the Executive Director of Moorhead Tourism, emphasizes the town’s southern hospitality, where everyone is regarded as a friend and visitor, making it an inviting destination for tourists. The presence of Moorhead State University not only draws students but also fosters a close-knit community that supports local tourism initiatives. With a focus on outdoor recreation and the arts, Moorhead offers diverse experiences for visitors, encouraging both locals and guests to engage with what the town has to offer.
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Discover
highlights
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