EP 380: Adobe Max AI Announcements - What’s new and will it matter?
Oct 15, 2024
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Adobe made big waves with new AI features at their Max conference. The Firefly video model and updates in Photoshop promise to revolutionize creative work. A showdown between Adobe Firefly and OpenAI's Sora highlights the evolving landscape of generative AI. The innovative generative extend feature in Premiere Pro Beta allows video clips to be extended seamlessly. While these advancements open exciting doors for creators, they also raise crucial questions about data privacy.
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Quick takeaways
Adobe's Firefly video model enables revolutionary video content generation from prompts, simplifying video editing for a wider range of creatives.
Adobe's commitment to responsible AI training using in-house data distinguishes it from competitors, fostering trust within the creative community.
Deep dives
Adobe's Impact on AI Video Creation
Adobe's Firefly video model introduces a groundbreaking generative AI feature designed for video creation, allowing users to generate content from text or image prompts. Available in a limited beta within Adobe's Premiere Pro, it simplifies the process of creating videos, potentially setting a new standard for AI-generated video content. Users can extend existing video clips by up to two seconds while maintaining camera motion and subject movements, addressing common challenges faced by video editors. This significant advancement is expected to democratize AI video capabilities, making them accessible to a broader range of creatives.
AI Partnerships and Cost Reductions
The strategic partnership between Amazon and Databricks aims to significantly lower operational costs for businesses developing AI capabilities. By leveraging Amazon's Tranium AI chips, which are approximately 40% cheaper than NVIDIA's GPUs, companies can customize AI models more cost-effectively. This trend echoes across the tech industry, with major players like Microsoft and Salesforce increasingly investing in their own AI hardware to capture corporate AI budgets. Such collaborations reflect a commitment to enhancing the accessibility of AI technology for enterprises.
Generative AI's Advancements in Adobe Software
Adobe also rolled out significant AI updates across its Creative Suite, including a generative workspace in Photoshop powered by Firefly's Image 3 model, enhancing image generation speeds by four times. New features like one-click removal of distractions and the ability to erase objects from photos make it easier for users to achieve professional results. These enhancements aim to streamline creativity and improve workflow efficiency, positioning Adobe as a leader in the integration of generative AI in everyday creative processes. The updates are designed to make AI technology more approachable to users who may have previously found it complex.
Navigating AI's Legal and Ethical Considerations
Adobe emphasizes its commitment to responsible AI use by stating that its models are trained on in-house data instead of scraping the internet, addressing concerns about copyright and data privacy. This transparency is crucial, especially as many companies wrestle with legal definitions surrounding AI training data. The strategic position differentiates Adobe from competitors like OpenAI, which has faced scrutiny regarding its data sourcing practices. By ensuring responsible AI training, Adobe aims to foster trust within the creative community, potentially leading to broader adoption of AI technologies.
Did Adobe just cement its name with the AI giants? Or, are there announcements at Adobe Max too little, too late? We'll break down what's new and dish what you need to know.
Topics Covered in This Episode: 1. Adobe AI Announcement Recap 2. Adobe Firefly Video Model 3. Photoshop AI Updates 4. Firefly Model vs Sora 5. Future of AI and Creatives
Timestamps: 02:30 Daily AI news 06:50 Adobe Max AI recap 08:36 Adobe Firefly AI video currently free, surcharge soon. 13:03 Adobe Firefly legitimizes AI video in production. 14:01 Generative extend feature enhances video editing gaps. 18:00 Google leads in smartphone photo-editing features. 22:18 Extend videos in Premiere Pro with AI. 24:53 Visual gap dilemma in video editing projects. 28:22 Video editing techniques manipulate clip duration creatively. 32:20 Adobe's models use in-house content training only. 36:12 Adobe prefers transparent AI training over data scraping. 38:50 Initial AI creatives resisted due to perceived threat. 42:12 AI blurs lines between real, fake video content. 44:39 Subscribe, rate, newsletter for daily AI updates.
Keywords: AI Video Extension Feature, Adobe, Impact on Entertainment, AI Training Approach, Training Data Concerns, Industry Reception, OpenAI, Midjourney, Adobe's AI Development, Runway partnership, Firefly video mode, Premiere Pro, Photoshop updates, Generative Workspace, Firefly 3, AI smartphone tools, Google, Apple, Sora, Limited Release, Firefly's Availability, Video Capabilities, Practical Application, Use Cases, Generative Extend Feature, AI Image Generation, DALL-E, Creativity Threat, Everyday AI Show, AI Market Trends, Sustainable AI Power
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