Garrett Leit California Optical: A 13-year-old Eyewear Brand with a Youthful Perspective

Garrett Leit California Optical is a 13-year-old eyewear brand founded by Garrett Leit. The brand stands out in the market with its unique approach and youth-oriented perspective. Despite being considered a luxury brand, they aim to be approachable and offer high-quality products. The brand incorporates the spirit of California into its name, reflecting its laid-back and casual vibe. With nine stores across North America, including locations in New York, LA, San Francisco, Austin, and Toronto, they cater to a diverse customer base. While the brand has a strong wholesale presence, they also focus on direct-to-consumer sales through their online platform. The brand is known for its classic frames, with a focus on timeless styles that offer lasting value to customers. Looking ahead, Garrett Leit California Optical plans to expand its collection to include more women's designs and explore international markets, particularly in Asia. They also have exciting collaborations planned and are gearing up for their 15-year anniversary celebration in 2025.