More brands than ever are engaging in inclusive marketing. And increasingly, consumers are starting to take notice. And while it is a good thing that marketers are making more of an effort to serve a broader range of people, consumers from underrepresented and underserved communities aren’t just automatically flocking to those brands.

Marginalized consumers want brands to prove they are worthy of their attention and dollars. They have higher expectations of the brands that are working to win their attention and get them to swipe their credit cards.

In this episode, I cover five expectations diverse consumers have of brands that want to earn their loyalty.

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Get the episode transcript here

Podcast mentioned in this episode: How Consumers Want You to Celebrate Heritage Months with Arturo Gutierrez (Inclusion & Marketing podcast, episode 23)

What inclusive brand type are you? Take this quick quiz to find out: www.inclusionandmarketing.com/quiz

Want to go deeper with building your inclusive brand? Check out Inclusive Brand Academy at www.inclusivebrandacademy.com and find out which option is right for you.

35. 5 Consumer expectations for brands engaging in inclusive marketing in 2023