

The Anti-CRM Revolution: How Spiro.ai is Transforming Industrial Sales with Adam Honig
During this episode, Santosh is joined by Adam Honig, CEO of Spiro.ai. During the conversation, Adam and Santosh discuss the limitations of traditional CRM systems and introduce an "anti-CRM" approach tailored for the industrial sector. Adam shares his experiences in sales and technology, highlighting how Spiro.ai uses AI to automatically collect and update customer data, reducing manual entry and improving sales productivity. The conversation also explores challenges in industrial sales, including generational knowledge transfer, technology adoption, and the need for practical, actionable insights. Key takeaways include the importance of proactive relationship management, the potential of AI to streamline sales processes, the need for flexible, user-friendly solutions that provide real value to sales teams, and so much more.
Highlights from their conversation include:
- Adam’s Background and CRM Experience (1:01)
- The Fundamental Flaws of Traditional CRMs (3:03)
- Proactive Relationship Management Explained (6:53)
- Why Focus on the Industrial Sector? (8:30)
- Actionable Insights and Business Impact (10:40)
- AI Adoption in Industrial Sales (12:53)
- Advice for Industrial Leaders on Digital Transformation (14:51)
- Common Sales Mistakes in Manufacturing (17:00)
- CRM 1.0 vs. CRM 2.0: What’s Changed? (19:10)
- The Future of CRM and Systems of Record (23:22)
- Final Thoughts and Takeaways (24:33)
Dynamo is a VC firm led by supply chain and mobility specialists that focus on seed-stage, enterprise startups.
Find out more at: https://www.dynamo.vc/