Climate CEOs (formerly Entrepreneurs for Impact): Scaling Climate Tech Startups WeWard: 20M Users + Boosting Steps by 24%
WeWard gamifies walking to drive 24% more activity for 20M users, generating multi-million-dollar revenue while applying behavioral psychology and charitable impact.
WeWard is an app that rewards users for walking more each day. To date, they have 20 million users walking an extra 24% than before having the app. They provide rewards from corporate partners for hitting certain walking goals, and they’ve generated eight figures in revenue while doing so.
Yves has over 10 years of experience in creating and scaling innovative solutions for physical retail, as well as a background in machine learning, big data, web and mobile development, applied mathematics, and cognitive science, with degrees in entrepreneurship and Silicon Valley innovation from Ecole Polytechnique and UC Berkeley.
In this episode, you’ll learn these four important takeaways and much more.
- How he taught himself behavioral psychology to apply it to his ventures
- What he learned from Pokemon Go to build WeWard
- How they earn revenue from three sources and which is the biggest
- Why they’ve given $1M to charity as a startup themselves
Plus, you'll feel extra cool listening to this one because of his French accent!
🔗 PODCAST SHOW LINKS:
WeWard - https://www.wewardapp.com
Yves - https://www.linkedin.com/in/yvesbenchimol
Hooked: How to Build Habit-Forming Products (book) - https://shorturl.at/Worpf
Influence, New and Expanded: The Psychology of Persuasion - https://shorturl.at/zpjFx
Lenny’s newsletter (product development) - https://www.lennysnewsletter.com
Duolingo (app to learn new languages) - https://www.duolingo.com
📈 JOIN EFI’S CLIMATE CEO PEER GROUP:
Become an EFI Climate CEO Fellow — Join North America’s top private peer group community for growth-stage CEOs in climate tech and sustainability. We’re a community of 80+ CEO Fellows, Alumni Allies, and Mentors (investors and post-exit CEOs) representing over $20B of market value or financial assets for climate solutions. Apply here: https://www.entrepreneursforimpact.com
📣 READ EFI’S NEWSLETTER:
Join over 20,000 entrepreneurs, investors, and innovators who get our three-minute read about changing the world through startups, finance, humor, and wisdom. https://entrepreneursforimpact.substack.com
✍🏼 LEAVE A PODCAST REVIEW:
To help more people discover the climate tech CEOs and investors we interview, please take one minute to review or rate this podcast. Since we don’t take any sponsors for this podcast, we appreciate this small gesture of your appreciation. Here are instructions: https://ratethispodcast.com/guides/where-can-people-leave-podcast-reviews
🤔 PODCAST HOST:
Dr. Chris Wedding is the founder of EFI (climate CEO peer groups), cofounder of Terraset (carbon removal), Senior Advisor at Javelin Capital (investment banking), Board member at World Tree (regenerative forestry), Board Advisor at DG Matrix (next-gen power electronics), Duke & UNC professor, ex-private equity investor, ex-investment banker, occasional monk, father of three, 2x ax-throwing champ (huh?), Time Magazine Person of the Year in 2006 (Google it), and super humble guy (as evidenced by this long bio).