Dear Bri: Community Strategy, Fiascos, and Drama Part 2: What common mistakes should I avoid when setting up my community platform? (Solo Series)
In the second episode of this two-part Solo Series, we’re hearing from Hungry for Good Advice. Our letter today deals with a community creator who's looking for some tips to set up their community platform right the first time.
Over the last five years, Bri has partnered with dozens of clients and community members to select the right community platform for them and to avoid some of the most common pitfalls related to the setup process. She is exploring all possible angles and sharing what you can do to avoid each pitfall.
In this episode:
(03:12) The communitea: Hungry for Good Advice’s letter
(04:39) #1 Beware the freemium model
(12:05) Don't turn your community into both the product and the funnel
(13:35) The free trial fiasco
(15:59) Debunking the belief that it's morally wrong to charge for community
(17:53) #2 Keep it simple, sweetheart
(19:33) Leverage your channels and spaces with engaging words and the right size
(22:23) Avoid the great mistake of introducing friction
(24:22) #3 Develop a plan for leadership early on
Resources Mentioned:
📩 Community building from scratch? Check out my email drip series with 4 Foundational Strategies for Beginning Building.
🔥 Catch up with Part 1 of this Solo Series
🎧 Continue the discussion about a free community that leads to a paid one with Dear Bri Episode 8 with Alli Ball.
🎙️Fiasco of the two-week trial in Dear Bri Episode 17 with Diana Davis.
📺 Watch Bri's FREE masterclass to learn the 4 Types of Communities
❤️ Sign up for Heartbeat. Bri’s recommended all-in-one community platform.
💛 Join Ember. The place for go-getter community creators.
Bri Leever
🖥️ Website
📹 Youtube
Want your story to be next? Submit an anonymous letter about your community conundrum, fiasco, drama, or other dilemma here.
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