The Near Memo Google Maps: New Features, The Importance of Brand and Declining Review Trust
In this episode, Greg and Mike discuss the 20th anniversary of Google Maps, highlighting its evolution and new features. They delve into the newest Map Top Lists feature, the implications of recent messaging features for businesses and the ongoing decline in consumer trust in online reviews. The conversation also introduces Google's new 'Ask for Me' AI feature, exploring its potential impact on local businesses and consumer interactions.
Takeaways
- Google Maps revolutionized navigation with its interactive features.
- The new restaurant Map List feature in Google Maps enhances visibility for businesses.
- Brand queries are crucial for businesses to appear prominently in Google Maps.
- Consumer trust in online reviews is declining significantly.
- People are increasingly relying on star ratings over review text.
- Google's new messaging features require businesses to respond quickly to inquiries.
- The 'Ask for Me' feature aims to streamline appointment bookings for consumers.
- Businesses need to build relationships with local media for better visibility.
- Trust in online reviews is now lower than personal recommendations.
- Google's rollout of new features should raise skepticism among local businesses.
Subscribe to our newsletters and other content at https://www.nearmedia.co/subscribe/