Playbook: How to lead and manage a service business in sport with Daniel Geey and Andrew Nixon

SportsPro senior contributor Matt Rogan talks to Daniel Geey and Andrew Nixon, partners at leading technology, media and sport-based law firm Sheridans. 

They discuss what goes on under the bonnet at a sports service company, from the demands of a typical working day to the balance between working in the business – bringing in fees – and working on it by leading and managing. They also reflect on what the post-Covid era might mean for the law sector, how to attract the right new talent, relationship-building with clients and much more.

The SportsPro Playbook is the place to go for agenda-free, pragmatic advice to understand how to navigate your organisation through change. Head to sportspromedia.com/playbook to catch up on our library of articles and podcasts, and learn more about how our new Playbook Labs programme can help you lead your organisation to success in 2021 and beyond.