In part three of “Using Community to Launch at B2B MarTech Company,” Jonathan asks Brett about building momentum and making the launch more than a single day affair. Inspired by sneaker culture and hip hop album drops, Brett has been producing hype around The Juice’s official launch date on August 17.

0:00 Intro
0:45 Conversation
3:20 Thought process behind launch
5:00 Hype
6:00 Brett’s marketing experience
10:20 No hacks, only consistency
11:50 Pros and cons of long launch
15:30 Jonathan’s vision
17:30 Inspiration from consumer brands
22:40 Outro

Join The Juice

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Launch Series Ep #3: Making it more than just a one day thing