Navigating Consistent Demand

The cruise industry has seen a surprising resurgence in demand, attributed to demographic shifts such as an increase in millennial travelers and a rise in multi-generational travel experiences. Families are increasingly booking trips where the older generation covers expenses, highlighting a trend towards rich family experiences. Consumers are also demonstrating a preference for quality over quantity, as evident in their willingness to invest in upgraded experiences onboard and during excursions. This flight to quality is reflected in elevated spending across various services including dining, gaming, and activities offered on ships.