The Email Marketers help eCommerce brands flourish through Email and SMS marketing.

Topics discussed in the episode:

• Melanie's journey from traditional consulting to starting her own agency.
• The power of combining email and SMS to grow eCommerce brands.
• How Klaviyo empowers marketing teams to drive their email and SMS marketing efforts.
• Klaviyo vs. Attentive
• How Melanie structures her team, so they don't get overwhelmed during a hyper-growth stage.
• How The Email Marketers have grown 4.07x through referrals, events, social content, and SEO.
• LinkedIn content strategies to increase lead generation.
• Increasing friction in the discovery call process to minimize low-quality leads.
• How hiring an agency coach (Nick Eubanks) has helped Melanie.
• The Email Marketers plans to build a "well-oiled, German machine" by focusing heavily on process development and refinement.
• Creating a workplace people love to work by being proactive for clients and minimizing ad-hoc requests.

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Resources mentioned in this episode:

• The Email Marketers Website
• Melanie Balkes LinkedIn
• ZenPilot Website
• Gray MacKenzie’s Linkedin