Building a Growth-Minded Startup with Carter Malloy

This week begins a special series on the podcast where Matt sits down with local entrepreneurs to discuss their businesses and the growing startup scene in Northwest Arkansas. We begin the series with Carter Malloy, founder and CEO of AcreTrader, which is a land transaction and investment technology company based in Fayetteville. Matt and Carter discuss the background of how AcreTrader began, the importance of finding product market fit and the challenges in managing a business with a two sided marketplace. They also touch on the importance of experimentation within your business, finding the right messaging, the journey to raising capital, and importance of building a culture in a growing startup as well as mentorship.

Learn more about AcreTrader: https://acretrader.com/