Sales Transformation #574 S2 Episode 443 - THOUGHT LEADER: Why A Chief Evangelist Should Be A Separate Entity
PEOPLE FOLLOW PEOPLE. PERIOD.
Why do we need another person to take the evangelist role when you already have your Founder, your Head of Sales, or your Head of Marketing? Isn’t it redundant? In this episode, Collin explains why a Chief Evangelist should be a unique role, a position that is separate from the masters of sales and marketing, as this role needs to be a thought leader for customers to follow because people follow people. Learn more about the unique role of an evangelist in this latest episode of Sales Transformation.
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TRANSFORMING MOMENTS
COLLIN: PROVIDE YOUR CUSTOMERS WITH A THOUGHT LEADER
“You got to give your customers somebody on your team that they can follow, that they can learn from, that can educate them, that they can look up to, that can be viewed as a thought leader in the space that you sit in.”
COLLIN: DON’T LET IT SCARE YOU, LET IT EMPOWER YOU
“I think a huge part of evangelism is also building that network of people that you can get information from, that you can bring back to the team, and you have to sort of evangelize internally of like, hey, we need to be doing these things, or this is how maybe some messaging should change up.”
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