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Elvis Presley revolutionized Las Vegas, transforming it from a gambling-centric town into a vibrant entertainment hub. Before his emergence, Vegas was associated mainly with the mafia, casinos, and the Rat Pack, with an older audience enjoying sophisticated performances. Elvis, however, brought a unique blend of rock and roll energy that appealed to both younger and older generations, helping to broaden the city's appeal. His 1969 residency at the International Hotel marked a pivotal shift, as he sold out hundreds of shows and cemented Las Vegas as a thriving destination for entertainment rather than just gambling.