EP675: TL Nuggets #199 - Pierre vs. Trump, Why One Conservative Won & The Other Lost

“It is extremely important, extremely important for you as a business person to understand that if you’re not going on independent podcasts yourself, you are leaving money on the table.”

When it comes to winning in business—or politics—visibility is the real game-changer. This episode draws a straight line between two conservative leaders: one who used modern media to win the hearts and votes of millions, and one who didn’t, and lost. The principle is simple: the platforms you show up on determine the results you get. Whether you’re a politician or a solopreneur, podcast guesting isn’t optional—it’s leverage.

Donald Trump generated over 500 million views and an estimated four million additional votes by strategically appearing on podcasts like Joe Rogan, Patrick Bet-David, and others. In contrast, Pierre Poilievre declined a personal invite from Rogan and stayed away from major independent platforms, missing out on hundreds of thousands of potential votes that could have secured him a win.

The episode underscores the vital business lesson: exposure drives outcomes. Podcast guesting has proven to be a high-ROI strategy for entrepreneurs, leaders, and change-makers who are ready to grow their reach and revenue.

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