Interview with Kathleen Booth - Why Marketers Need to Understand Cyber Security - Episode #64

Kathleen Booth is the VP of Marketing at Clean.io, the market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience by taking back control over third-party code on their websites. Prior to joining clean.io, she spent 13 years in the digital marketing agency world, first as Owner and CEO of Quintain Marketing and then as VP of Marketing at IMPACT.

Kathleen is the host of the long-running Inbound Success Podcast and was named by TopRank as one of the 50 Top B2B Marketing Influencers of 2019.

Questions I asked her:

• Does a marketer need an MBA to succeed?
• What are the benefits of joining an advisory board?
• Why is 1st party data important for marketers? What are the differences between 1st-party, 2nd-party, and 3rd-party data?
• Why is cyber security important to marketers?
• What are the 3 categories of cyber security vulnerabilities? Your tech stack, your website, and your team…
• How does cyber security play a role in the world of e-commerce?
• What are client-side injections and how do they affect consumers and marketers?
• How do browser extensions (like Honey and Capital One Shopping) interfere with revenue attribution reports for online retailers?
• Do e-commerce businesses actually benefit from using coupon codes? How do they affect conversion rates?

You can say hello to Kathleen via:

• LinkedIn - https://www.linkedin.com/in/kathleenslatterybooth
• Twitter - https://twitter.com/workmommywork

Resources mentioned:

• CISA Homeland Security (cyber security education) - https://www.cisa.gov
• On Writing: A Memoir of the Craft by Stephen King - https://amzn.to/3aHxKgc

Check out episode #62 if you want another related episode about MarTech with expert Dan McGaw: https://anchor.fm/kennysoto/episodes/Interview-with-Dan-McGaw---You-Can-Build-The-Ideal-MarTech-Stack----Episode-62-e19n54k/a-a68tnmh