Fire Canada: The Story Behind the NFL’s New Favorite Meme

There are few professions with a shorter leash than the job of an NFL coach. The league is a results-based business with 32 teams all vying for a Super Bowl ring. So if you can’t build a perennial contender, you can pretty much expect to be looking for other work sooner rather than later, with the fans all too eager to see you go. 

That’s what’s going on right now in Pittsburgh, where offensive coordinator Matt Canada has drawn the ire of so many fans that the calls for his job have now transcended outside of the Acrisure Stadium walls. The chants and signs and memes have spread to Penguins games, wrestling matches, and NFL stadiums everywhere. 

So today, Steelers beat reporter Brooke Pryor joins the show to explain how the “Fire Canada” phenomenon started in the first place, how the unique psychology of Steelers fans catapulted it into the mainstream, and if the fun and games have gone too far.

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