Fashion People Art World Confidential
Aug 1, 2025
In this engaging conversation, Sarah Harrelson, the editor-in-chief and founder of ‘Cultured’ magazine, shares her journey of establishing a media business outside the traditional ecosystem. She delves into the intricate relationship between art and fashion, exploring the challenges of innovative media. Highlighting her experiences in Miami and Los Angeles, Sarah reflects on the evolution of art journalism and the importance of collaboration. She emphasizes fostering inclusivity and personal connections while navigating the contemporary art landscape, infused with storytelling and showcasing underrepresented artists.
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Starting Career in Miami
- Sarah Harrelson moved to Miami early in her career without knowing anyone and became editor-in-chief of South Florida Magazine within two years.
- This regional city magazine experience shaped her unconventional media path outside New York's traditional ecosystem.
Freedom of Location Benefits
- Being based outside of New York gave Sarah freedom to focus on deep content without the pressure of major advertisers.
- This allowed Cultured to grow slowly and organically with a dedicated editorial focus rather than commercial rush.
Value of In-Office Work
- Sarah Harrelson values in-office work for team collaboration, learning, and spontaneous problem-solving.
- She highlights difficulties for young journalists learning the craft fully remote versus the benefits of office interaction.