Many B2B marketers tap happy, engaged clients for their content and campaigns. But what if we told you there was a lot of untapped potential, and that you could engage your clients in a holistic way to power all areas of your business? ADP did just that with the launch and expansion of its client advocacy program.

During this episode of the B2BMX podcast, we're featuring a session from our 2020 featuring Sarah Schreiner, who is Senior Client Insights Analyst at ADP. During her presentation she shares how the program has expanded into more than 5,000 clients and offers practical guidance to help you:

Build a comprehensive base of client advocates;
Identify and engage internal stakeholders to demonstrate value;
Scale and ensure easy access to client insights; and
Recognize unique opportunities to engage and celebrate client partners.

2020 Campaign Optimization Series

Looking for more awesome insights to guide your B2B marketing and sales strategies through the rest of 2020? Demand Gen Report's Campaign Optimization Series is happening soon, and it's touching on everything from ABM, to video, digital experiences, data orchestration, and so much more. Check out the agenda and learn how you can connect with context amid new realities.

How ADP Saw Success With Client Advocacy