Marketing Powerups

Ian Faison's Serialized Content Framework

Jun 6, 2024

48:11

Ian Faison, Founder of Caspian Studios, shares his serialized content framework.

🎉 About Ian Faison

Ian Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers.

🔖 Video Chapters
00:00 Ian Faison's serialized content framework
03:55 Create serialized content, build audiences, take cues.
09:39 Podcasting is intimate; technology aids its success.
11:01 Tailor content for audience, go the extra mile.
15:30 People crave mystery, humor, and connection in stories.
20:01 Pitched story, secured A-list talent, perfect synergy.
21:07 Highlighting mistreatment of employees in company storytelling.
27:15 Creativity and clarity are essential for marketing.
28:23 AI can help with serialized content framework.
33:17 Developers' show created from authentic nostalgia.
36:48 Farming is their passion and means everything.
39:06 West Point connections opened doors for success.
42:42 Support, help, connect with others for success.
45:39 Check out castbeanstudios.com for exciting murderverse shows.
47:07 Subscribe to Marketing Powerups for actionable insights.

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