The Evolution (And Basics) of SEO with Eli Schwartz - Episode #123

“66% of websites don’t need to do SEO. There’s no reason that they should bother.”

Eli Schwartz is a seasoned SEO expert and consultant with over a decade of experience, helping prominent B2B and B2C companies like WordPress, Shutterstock, and Zendesk drastically enhance their organic visibility. Formerly leading SEO at SurveyMonkey, he boosted organic search to become a major growth driver. 

An accomplished speaker and author of the book “Product Led SEO”, Eli’s insights regularly appear in top industry publications and events, and he serves as a judge for prestigious awards like the US Search Awards and UK Search Awards.

Questions and topics we covered include:

• February 24th, 2010—How Google’s Panda update changed Eli’s career
• Why Eli doesn’t pay attention to Google algorithm updates (the answer is all about UX)
• Why marketers shouldn’t focus too much on page speed
• The common misconceptions about SEO
• How long does SEO take to see results?
• The basics between editorial vs programmatic SEO
• The right method for building an SEO forecast
• Does domain authority still matter?
• The core skills you need to have before you start your first SEO job

And more!

Relevant  Links:

• Find Eli on LinkedIn - https://www.linkedin.com/in/schwartze/
• Find Eli on Twitter - https://twitter.com/5le 
• Check out his Substack newsletter - https://productledseo.substack.com/
• His book, Product-Led SEO - https://amzn.to/4109eQo
• Eli’s new “SEO Growth Strategy and Content Planning” Course - https://www.domestika.org/en/courses/3824-seo-growth-strategy-and-content-planning/elischwartz
• And you can say hi to me on LinkedIn here - https://www.linkedin.com/in/kennysoto/
  

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