Stratechery Dithering and Open Versus Free
May 12, 2020
Dive into the nuances of content creation and the tension between openness and freedom. The discussion highlights the evolving landscape of subscription versus free delivery models and their impact on creators. Explore how podcast advertising is transforming, drawing parallels with early web marketing, and the risks of centralization by platforms like Spotify. The conversation encourages independent creators to embrace subscription models for a sustainable future.
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Experimentation in Podcasting
- Experiment with podcast format to find what works best.
- Dithering podcasters recorded 20 episodes to test their 15-minute format.
Openness in Podcasting
- Openness in podcasting prioritizes accessibility within the existing ecosystem.
- Dithering focuses on being in podcast players, not requiring special apps.
Open and Paid Content
- Ben Thompson's 'Daily Update' email demonstrates the power of open, paid content.
- Using existing email infrastructure allowed direct delivery of value without a paywall.