Marchand Sports Media From Steve Jobs to Roger Goodell: Hans Schroeder & the NFL's power in media
In the 50-minute sports media podcast, one of the most important people in sports and media, Hans Schroeder, the NFL’s executive vice president of media distribution, is the guest on “The Main Event with Andrew Marchand.”
Schroeder explains how the the league became so powerful, tells tremendous stories — including an incredible one about Steve Jobs — and answers what the parameters would be for Amazon Prime Video, Netflix or YouTube to have a Super Bowl.
This recording is part of our series, “Off The Record with Andrew Marchand presented by WSC Sports”
For access to our twice-a-week podcasts sign-up as a free or paid subscriber at AndrewMarchand.com
The Rundown …
* Schroeder calls out Marchand on his wardrobe malfunction
* Schroeder, who played at Princeton, explains how football was in his blood from the time he was a kid
* What type of player was Schroeder
* The NFL is the most dominant league in the world, why is it never complacent
* Over his near quarter-century at the NFL, Schroeder is most proud of the connection that the league has made with its longtime partners
* How to innovate and evolve to match the changes in technology
* Incredible Steve Jobs, Roger Goodell, Steve Bornstein & Schroeder iPhone story from nearly two decades ago
* How the NFL went to mobile and then to Amazon and YouTube, etc.
* Eating In-N-Out twice in one a visit to see Google and how that eventually led to Sunday Ticket
* In-N-Out or 5 Guys?
* After meeting with Jobs, did Schroeder think the phone was the future
* The NFL crystal ball says the future is ….
* How a live-look in on NFL.com of a Packers-Cowboys game almost broke the internet
* How NFL tries to grow its digital partnerships
* Peacock is receiving 10 percent of NBC’s Sunday Night Football ratings
* The thinking behind the Thanksgiving Cowboys-Chiefs matchup that led to 57-plus million Nielsen rating
* One of the most fun aspects of Schroeder’s job is overseeing the schedule
* How Howard Katz is a mentor for Schroeder
* What is the campaigning by networks and all platforms like for Schroeder
* Why the NFL made all 272 regular season games free agents
* Why did the NFL do its deal with ESPN for 10 percent of the network
* How ESPN wanted more games in 2021 and the MNF doubleheaders were born
* What is the criteria the NFL will use if it should opt-out of its current $110 billion, 11-year TV deals at the end of the decade
* The traditional partners business is hand in hand with the NFL, while the new trillion dollar streaming partners, the NFL, is just a part of their business, how does Schroeder look at that
* Netflix with “Stranger Things” on Christmas & Amazon with Black Friday are a new version of the NFL’s promotional strength
* How he sees the growth in the international packages
* Why Flag Football is such an opportunity
* What are the parameters to potentially put a Super Bowl on Prime Video, Netflix, YouTube or any of the new digital behemoths
* Could we see one of them get a Super Bowl in the 2030s
* How does Schroeder look at AI with the NFL
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