Guy Kawasaki's Remarkable People

Taylor Lorenz: The Disruptive Force of Online Creators

4 snips
Oct 11, 2023
Taylor Lorenz, acclaimed technology reporter for The Washington Post and author of Extremely Online, discusses the disruptive force of online creators. She explores the monetization of personal brands, redefining fame, and new career paths for creators. The podcast also touches on the repercussions of Elon Musk's Twitter ban, the normalization of misogyny, and the power of online creators in influencing industries and elections.
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ANECDOTE

Twitter Ban Reduced Her Reach

  • Taylor Lorenz was banned from Twitter in December 2022 after asking Elon Musk for comment.
  • She regained access but says her reach and features were radically restricted.
ADVICE

Diversify Your Platform Risk

  • Never rely on a single platform for audience and income.
  • Diversify distribution and build direct relationships or products to sustain your career.
INSIGHT

Privacy Risk Grows With New Tech

  • Privacy must be reclaimed as online footprints grow and biometrics improve.
  • People should be cautious about what they post because data and facial recognition persist.
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