Blamo! Nur Abbas (gnuhr) talks PARSEL and design
Nov 24, 2025
Nur Abbas is a talented designer with a rich history at brands like Margiela, Gucci, and Yeezy, and he's now the founder of the innovative PARSEL project. He discusses how his experiences across luxury and mass-market fashion reveal surprising similarities. Nur dives into his studio work in Portland, the collaborative nature of design, and the concept of fashion as a service. He also shares insights on user creativity, the importance of versatile design, and how a strong personal style is rooted in confidence rather than celebrity.
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Knocking Doors In Paris Launched A Career
- Nur Abbas landed his first Paris job by literally knocking on doors with a paper portfolio after college.
- One studio let him in and offered a job the next day, which jumpstarted his career in fashion.
Design Is Service Plus Vision
- Nur Abbas views design as partly a service that fulfills a brief and partly a visionary act that creates what customers don't yet know they want.
- Excellent designers combine craft (handwriting) with the ability to spot unseen opportunities.
Respect Brand Codes When You Contribute
- When you work for a house, support its established codes rather than forcing your personal signature into everything.
- Reserve your distinct handwriting for projects where you control final decisions, like your own brand.