Ep 592: NFL Kickoff to Loyalty: The Strategic Playbook for iGaming Engagement with Optimove

In today’s episode of iGaming Daily, SBC Media Manager Fernando Noodt is joined by Optimove's Director of Sales, Jeff Laniado, as they discuss how U.S. sports betting companies can keep NFL fans engaged and betting throughout the season.

Tune in to today's episode to find out:

• How NFL fans bet during the season and after their team is out
• Why apps and easy-to-use platforms matter for keeping players
• What makes bettors stay loyal and what makes them leave
• How to send the right messages without annoying customers
• Where the sports betting market is right now as football starts

Relevant articles:
https://www.optimove.com/blog/new-optimove-insights-report-reveals-77-of-nfl-bettors-plan-to-wager-in-2025-26-season

Host: Fernando Noodt
Guest: Jeff Laniado
Producer: Anaya McDonald
Editor: Anaya McDonald

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Finally, remember to check out Optimove at https://hubs.la/Q02gLC5L0 or go to Optimove.com/sbc to get your first month free when buying the industry's leading customer-loyalty service.