Wellness brands will love 'Longevity Dads'

As always, this pod dives into the biggest trends, shifts, and brands today. We dive deeper and unpack our favorite bits of this Sunday letter.

This week we get into:

* Coors’ campaign messaging mayhem

* The hormone trend at CES

* ‘Longevity Dads’

* Veo’s brilliant campaign

* The power of the female sports fan

* A case for cricket cracking the US market

* Bode’s deleted Super Bowl posts

* Lime bikes and their cultural rise

ABOUT

Chris and Kirsten are the founders of IN GOOD CO, a consultancy that ignites challenger brands with fearless and proactive positioning.

Chris writes a weekly newsletter for +14K subscribers that shares the best-of-the-best on culture, trends, marketing, etc. What she's dropping to friends on Slack or finding useful in meetings with brands | Follow her on Substack

PPS. If you like this, I write a newsletter for 14K subscribers on the best-of-the-best on trends, marketing, and culture—everything I’m dropping to friends on Slack or finding useful in meetings with brands. Get GOOD THINKING in your inbox weekly with the link in my bio.

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