Last December, I recorded a podcast with Keely Adler, who heads up Futures at Dentsu Creative. 

This was before the agency's huge T-Mobile win, in which Keely played a huge part. In this conversation, we talked about how she sees the discipline of "Futures" (what it is and what it isn't) and its role in strategy and for clients. Keely is also on the core team of the RADAR group, which is a fascinating group of futurists and those interested in the future. It's a DAO, which makes it somewhat unique as an organization, and its purpose is to promote "futures" thinking and to create reports on the topic. 

The most recent RADAR report is "Our Centaur Future" which RADAR describe as..... "At the convergence of man and machine lies Our Centaur Future. But what shape should that convergence take? Yes, this is about AI... but we’re going well beyond that. In the now, the near, and the next, it’s clear that we’ll be living (working, playing, learning, and creating) with more human-like technology than we’ve ever dealt with before. What does this mean for our relationship with technology? For our relationship with our humanity? For how we think about the physical, the digital, and the spaces in between?"