The Prof G Pod with Scott Galloway
First Time Founders with Ed Elson – How This German Founder Built The Nation’s Most Valuable Startup
Jan 5, 2025
Alex Rinke, co-founder and co-CEO of Celonis, shares insights from leading a $13 billion process mining company. He discusses how his management style evolved as the company grew, emphasizing authenticity and empowerment in leadership. The conversation covers the challenges European startups face compared to their U.S. counterparts, including venture capital access and risk culture. Rinke also offers valuable advice on strategic fundraising, highlighting the importance of aligning with investors and effective storytelling.
59:35
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Quick takeaways
- The European startup ecosystem faces significant hurdles, producing fewer unicorns compared to the robust venture capital landscape in the U.S.
- Process mining, exemplified by Celonis, offers businesses data-driven insights that optimize processes and enhance operational efficiency.
Deep dives
The European Startup Landscape
The European startup ecosystem faces significant challenges compared to the U.S., producing only seven new unicorns in the previous year, while the U.S. generated 71. Factors contributing to this disparity include a stronger venture capital infrastructure in the U.S., which provides significantly more funding per startup. Additionally, cultural differences around risk-taking and a lower number of entrepreneurs per capita hinder the growth of new companies in Europe. The lack of robust startup support systems has resulted in fewer high-value tech companies emerging from Europe, creating a lopsided entrepreneurial landscape.
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