The Prof G Pod with Scott Galloway First Time Founders with Ed Elson – How This German Founder Built The Nation’s Most Valuable Startup
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Jan 5, 2025 
Alex Rinke, co-founder and co-CEO of Celonis, shares insights from leading a $13 billion process mining company. He discusses how his management style evolved as the company grew, emphasizing authenticity and empowerment in leadership. The conversation covers the challenges European startups face compared to their U.S. counterparts, including venture capital access and risk culture. Rinke also offers valuable advice on strategic fundraising, highlighting the importance of aligning with investors and effective storytelling.
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Process Mining and Intelligence
- Celonis, a process mining and intelligence company, helps businesses understand and optimize their processes.
- Its value proposition lies in identifying inefficiencies and unlocking value for its customers.
From Potatoes to Processes
- Alex Rinke explains how business processes became complex due to digitization and the proliferation of systems.
- He contrasts this with his grandfather's simpler, more visible potato trading business.
Worst Processes
- Rinke shares examples of process inefficiencies, like a client paying invoices twice and another changing customer confirmation dates 13 times.
- These anecdotes highlight the value of process optimization.