Side Hustle School Ep. 3297 - Q&A: “Should I pay $2,000 for a domain name I really want?”
Jan 10, 2026
Lorette, an aspiring side-hustler from Houston, seeks advice on whether to shell out $2,000 for a coveted domain name for her new YouTube channel and website. They discuss the pros and cons of investing in a domain, with Chris offering insights based on his own experiences. He also shares negotiation tactics, suggesting Lorette start by offering half of the asking price. Chris encourages her to explore alternatives and emphasizes the importance of experimentation in her side hustle journey.
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Domain Value Depends On Context
- Domain value is contextual and depends on your budget and priorities.
- A $2,000 domain may be reasonable for some entrepreneurs and unaffordable for others.
Negotiate Domain Prices Aggressively
- Try negotiating the listed price by offering significantly less, such as 50% of the asking price.
- Sellers often expect offers and may accept lower bids, saving you hundreds or more.
Focus On Content Over .com Obsession
- Don't assume .com guarantees better Google ranking; focus on content and SEO instead.
- Prioritize building your YouTube channel, course, and affiliate content over obsessing about the extension.