Daragh Murphy: Unicorn CEO Reveals Enterprise Sales Playbook

In this episode, we sit down with Daragh Murphy, co-founder of Imprint, a leading fintech company in the co-branded credit card space. Daragh shares his journey from being an Irish immigrant to achieving $100 million in revenue in just fouryears. We delve into his background in law and management consulting, discussing how these experiences have shaped his approach to negotiation and entrepreneurship. Dara reveals insights into the challenges of enterprise sales, the importance of building trust, managing internal frictions, and the nuances of fundraising. Whether you're an aspiring entrepreneur or a seasoned business leader, Daragh's stories and strategies will provide valuable lessons on navigating the complex landscape of startups and scaling a successfulenterprise.

Daragh Recommends: https://www.amazon.com/Who-Michael-Ovitz/dp/1591845548

00:55 Daragh Murphy's Background and Journey to the US

02:18 Transition from Law to Entrepreneurship

08:11 Founding Imprint During the Pandemic

12:32 Imprint's Business Model and Success

14:15 Challenges and Strategies in Enterprise Sales

30:53 Maintaining Momentum in Long Sales Cycles

31:47 Addressing Gender Dynamics in Sales

32:44 Handling Client Concerns and Building Trust

33:35 Strategies for Selling to Large Enterprises

37:39 Internal Operations and Reducing Friction

41:02 Hiring and Values Alignment

46:10 Persuading Senior Talent to Join a Startup

51:25 Dealing with Employee Compensation and Retention

54:21 Fundraising and Negotiating with Investors

60:00 Quickfire Questions and FinalThoughts