Benchmarking in the Association Industry with Jose Segarra and Nicole Succop

On this episode of The Association Podcast, we welcome back Jose Segarra, Strategic Director & Senior Account executive at Bostrom and Co-founder of Association Latinos, along with Nicole from Dynamic Benchmarking. We get into the intricacies of benchmarking within associations, focusing on the collaborative work between Dynamic Benchmarking and Association Latinos. We learn about benchmarking and conducting studies in the association community to understand their members' needs. Jose shares insights into the Association Latinos' initiative to gather demographic data within associations, detailing their survey's development process and the valuable findings they hope to achieve. Whether you’re an association leader or simply interested in data-driven insights, this episode offers a comprehensive guide to the power of benchmarking in the association market.