Futureproofing Canada Strengthening Canada’s Trading Relationships: Is Diversifying Away From the U.S. Realistic?
Oct 8, 2025
Join former chief trade negotiator Steve Verheul, Canadian Chamber of Commerce's Matthew Holmes, and political science professor Patricia Goff as they explore Canada's trade landscape. They discuss the current deadlock in Canada-U.S. negotiations and the challenges of diversifying trade relationships beyond the U.S. The panel highlights potential growth sectors like critical minerals and energy, while addressing the complexities of navigating geopolitical tensions with China. Their insights reveal how strategic policy can reshape Canada's trading future.
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Canada–U.S. Talks Are Stalled
- Steve Verheul says negotiations with the U.S. are effectively stalled with no active talks on key issues like steel and autos.
- He warns KUSMA keeps trade flowing now but significant trouble may lie ahead if issues remain unresolved.
U.S. Trade Uses A New Playbook
- Patricia Goff argues the U.S. is using a new trade playbook prioritizing security and political goals over non-discrimination.
- She notes tariffs and strategic industry protection will likely persist under this playbook.
Treat U.S. Shift As A Long-Term Risk
- Matthew Holmes urges seeing U.S. changes as a long-term rupture and treating trade risk with urgency.
- He encourages identifying and strengthening alternate customers beyond the U.S.