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Web Design Business with Josh Hall
316 - Creating Content to Get Web Design Clients with Brad Hussey
Mar 11, 2024
Brad Hussey, an expert in content creation strategies for web designers, shares invaluable insights on attracting clients through effective content. He emphasizes the importance of a long-term mindset and producing evergreen content that builds authority and trust. The discussion also covers the transition in views on platforms like Wix, the significance of mastering tools over tool quality, and the vital role of community in fostering collaboration among designers. Join Hussey to elevate your web design business through strategic content creation!
01:14:57
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Quick takeaways
- Creating focused content is essential for web designers to attract the right clients and establish themselves as thought leaders.
- Regularly conducting interview series enhances a designer’s authority while simultaneously expanding their professional network and generating valuable content.
Deep dives
The Challenge of Online Client Attraction
Attracting clients online can be a daunting task for web designers, especially when relying on content creation as a primary strategy. While having an online presence is necessary for building authority and trust, finding effective ways to create content that resonates with potential clients is often tricky. It requires an understanding of different platforms and the comfort level of the designer with various content forms, whether it’s video, podcasts, or blog posts. This complexity indicates that while content creation is valuable, it also demands strategic thinking and consistency to be truly effective.
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Discover
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Listen to the best highlights from the podcasts you love and dive into the full episode