316 - Creating Content to Get Web Design Clients with Brad Hussey
Mar 11, 2024
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Brad Hussey, an expert in content creation strategies for web designers, shares invaluable insights on attracting clients through effective content. He emphasizes the importance of a long-term mindset and producing evergreen content that builds authority and trust. The discussion also covers the transition in views on platforms like Wix, the significance of mastering tools over tool quality, and the vital role of community in fostering collaboration among designers. Join Hussey to elevate your web design business through strategic content creation!
Creating focused content is essential for web designers to attract the right clients and establish themselves as thought leaders.
Regularly conducting interview series enhances a designer’s authority while simultaneously expanding their professional network and generating valuable content.
Staying adaptable and exploring diverse web design tools allows designers to meet varied client needs and improve their service offerings.
Deep dives
The Challenge of Online Client Attraction
Attracting clients online can be a daunting task for web designers, especially when relying on content creation as a primary strategy. While having an online presence is necessary for building authority and trust, finding effective ways to create content that resonates with potential clients is often tricky. It requires an understanding of different platforms and the comfort level of the designer with various content forms, whether it’s video, podcasts, or blog posts. This complexity indicates that while content creation is valuable, it also demands strategic thinking and consistency to be truly effective.
The Value of Long-Term Content Creation
Creating content is akin to investing in the stock market, where success builds over time through consistency and commitment. Initial efforts may not yield immediate results, but the compounding effect of quality content can lead to increased visibility and client inquiries later on. For instance, older blog posts or videos can resurface over time, attracting new traffic and demonstrating the creator's expertise, which enhances their credibility. This delayed gratification highlights the importance of patience in content creation and reinforces the idea that lasting results often stem from sustained effort.
Clarity and Focus in Content Strategy
Establishing clarity in what content to create is crucial for attracting the right audience and potential clients. When a web designer creates content lacking focus, they risk diluting their message and failing to engage their target market. By honing in on specific topics related to their niche—rather than scattering their efforts across unrelated interests—designers can build a valuable audience that recognizes their expertise. This targeted approach not only positions them as thought leaders but also attracts inquiries from ideal clients seeking their specific insights.
The Power of Interview Series for Networking
Conducting interview series can be an effective means for web designers to build authority while simultaneously networking within their industry. By showcasing fellow professionals or clients in interviews, designers generate content that highlights valuable insights while accessing the networks of those interviewed. This dual approach not only amplifies reach but also creates opportunities for collaboration and referrals. Furthermore, these interviews can be repurposed into various content forms, which simplifies content creation while enhancing visibility in their target market.
Choosing the Right Tools for Client Success
The landscape of web design tools continues to evolve, and web designers must remain open-minded about their choices to best serve their clients. Platforms like Wix Studio, which have gained credibility in recent years, reflect a shift toward embracing alternative tools that offer unique capabilities for different projects. By understanding and exploring various platforms, designers can tailor their services to meet diverse client needs while harnessing the technology they are most comfortable with. This flexibility enhances their marketability and allows them to present customized solutions rather than adhering rigidly to one tool or approach.
Brad Hussey of the Creative Crew Community shares how you as a web designer can create content that attracts the right type of customers for you.
In This Episode
00:00 - Content Creation Strategies 10:42 - Thought Leadership 17:13 - Amplifying Through Interview Series 30:46 - Building a Business on Rented Ground 37:10 - Tool-Specific Content 52:20 - Evolution of Web Design Tools 1:04:30 - Building a Community
Big thanks to the sponsors for our upcoming Web Designer Pro CON 2025 event! We couldn't make such a top-notch event for my community without their support 🙏
17hats (for proposals, invoicing, contracts and automation)
