No Code Concepts, Tools, and Plans: IO2020 Replay with Doc Williams, Brand Factory Founder & Build With Me Maker

In honor of our upcoming IO2022 Innovation Accelerated Summit, which is happening September 19th and 20th in Lincoln Nebraska. Thought it'd be nice to pull some of the best interviews and sessions from our IO2020 virtual event. So, over the next few weeks, check out some of our amazing speakers and grab a ticket for the upcoming event. We'd love to see you there. Tickets and more information can be found at io2022.com. And now back to the show. 

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Interview Transcript with Doc Williams, Brand Developer, Founder of Brand Factory and Maker of Build With Me

Susan Stibal: Doc Williams is here to show you how to best utilize this new field of building without code and what concepts, tools, and plans you need to begin creating. Doc Williams is a brand developer, founder of Brand Factory and maker of Build With Me. Doc is also an entrepreneur who has worked with everyone from ESPN to App Sumo. So, Doc, I will let you take it away. Thanks for coming. And I can't wait to hear your presentation. 

Doc Williams: Well, thank you so much for having me. I really do appreciate it. I'm so excited. Saw the other presenters earlier today. I'm just so excited to be here. So, I'm gonna get right into it because I'm excited about No Code. I'm gonna be talking about how I can help you. And I have a small presentation, but again, this is about how I can help you. 

And if you're new to No Code, if you do not know what it is or you've heard the term and you're not so familiar, we gotcha. Don't worry. We got you in this Presentation and we're going to go through this a little bit. We're going to go through this. Okay.

This discussion today, we're going to be talking about an Introduction to No Code. Okay. And again, I don't want to talk about myself that much. So, I'm going to go through this very quickly. Just wanted to tell you a little bit about myself. So again, I run a six-figure consulting business and strategy. I also help startups integrate tech, so everything from telling their story to actually building that tech stack. So, I've worked from copywriter front end dev. I've been a CTO a few times. A CIO, blah, blah, blah, blah. All that kind of stuff. 

So more importantly, I just get to work with some great people. That's what I like doing. So, we're going to have to stop looking at my picture as I'm looking off into the sunset for a moment. We're going to be talking about the world is changing really quick. And Brian was talking about this in the intro to the Summit, and I cannot agree with that more. 

Right now, we see a huge shift of technology and what's going on in the world. 83.5% of small businesses experienced a negative effect with the COVID pandemic. 72% of the world startups saw that their revenue fell and 56% of the US workforce holds a job that is compatible at least partially with remote work. So, there's a lot of things happening all at the same time. 

And people are scrambling to come up with new ideas or to test new ideas, lean out their business, and you can be doing all of that by using the power of No Code. And so, we're going to be talking about why you need to be ready for this new age and using No Code as an innovation. 

So, the first question is before we even get started and how you can be using no code, it's important to understand what No Code is. So, what is it? Let's go with a definition real quick. No Code is a development platform that allows programmers and non-programmers to create apps and programs, using visual tools instead of traditional computer programming languages.

Oh, that was a lot. So, the TLDR, what is it? Building visually. So, a lot of times some people are already using no code tools and they did not know that but basically allows you to do things that usually took what programmers were doing, writing code. So here are a few no code services. Now there's a whole other discussion. If you want to know the difference between no code and low code. 

But here are a few no code services that I use almost daily. So, there's Bubble, Air Table, IFTTT, Elementor, Zapier, Hopin, Repurpose.io. Okay. Those are a lot of different tools. Now what we're going to be talking about, this is the Intro to No Code. So instead of delving into very specific platforms, we can talk about it in the Q and A, and that's not a problem, but instead of just talking about all of these different services, what's really important is looking at areas to disrupt the industry and how it can help you figure out what you want to get done in your business. So, in the chat, please let me know.

Yep. Has anyone tried Amazon's HoneyCode? Yes. I did a whole breakdown video on that about three weeks ago as well. Yes. We're going to be talking about a lot of these things. If you're thinking about like seeing the handle, not the tool. Tons of times, if you only think about the tool you're going to see, like, only if it's a hammer, you're just going to see about how you can hit nails. Right? 

If you've got a Catana, it's the same thing. You're just going to be slicing things up. So, instead of thinking about just the platform, think about the handle. What are you trying to accomplish? And then we can go into the right kind of platform. Now also too, just to let you know, I have a YouTube show called Build With Me.

And so, I build three different businesses with one No Code tool every single Wednesday night. And also, I do tech reviews for App Sumo. So right now, I'm up to 453 tech reviews for them. And then, for the show we've done like a hundred episodes. So, we just passed 300 businesses with No Code tools. So, let's get right into it.

If you are trying to use no code and you're trying to speed up your design process, no code can be perfect for this. Designing complex websites and applications, it takes a lot of time, but with no code, you can do this really quickly. So again, if you are having a problem and I want it in the chat, if you're dealing with a design problem, you need to mockup things very quickly. We got you. 

What about another one. Automation. Perhaps you're doing a lot of manual tasks. For example, one of our, one of the clients that we were working with, they were working with a big manufacturer, and they were manually still filling in invoices and filling in all of these different things. Well, we had a No Code tool that automatically you set up the boundaries of reading different boxes. 

So, when people scan their order and instead of retyping it, taking all that manual work, it just looks at the numbers, looks at the letters, and then it just automatically does everything for you. So, and it already puts it into the system. So again, what tasks are you looking to solve as well?

The other one too, is architecture. So, system frameworks. If you're thinking about email marketing, SOPs, lead generation, complex, the complex tasks, we can talk about architecting a way for you to be able to solve those problems as well. That is the three main ways. And really the reason we went through the three ways, and we looked at it this...