The Hustle Daily Show Where’d all the Guinness go?
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Dec 19, 2024 Guinness is trending upward as Gen Z embraces the iconic stout, driving remarkable sales growth. The brewery's strategy leans into TikTok virality and an appreciation for Irish culture. Surprisingly, the brand is attracting more young women, a shift that challenges traditional demographics. Influencer endorsements and pouring rituals enhance its appeal, while supply issues highlight the growing demand. Amidst a declining beer market, Guinness's lower calorie content also makes it an enticing option for health-conscious drinkers.
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Guinness Bucks Trend
- Guinness sales are surging, bucking the downward trend in overall alcohol sales.
- This is especially notable given the decline in liquor, wine, and beer sales over the past year.
Guinness' Appeal
- Guinness's low calorie and ABV content appeals to those moderating alcohol intake.
- Its nitrogen-CO2 blend makes it smoother and less bloating than other beers.
Shifting Beer Trends
- Craft beers, popular among millennials in the past, are now seemingly declining.
- Guinness's simpler profile might be a response to this shift in taste.