BONUS: New Gmail & Yahoo Email Authentication Requirements For Online Marketers with Alyssa Dulin

Feb 19, 2024

Expert Alyssa Dulin discusses the importance of email deliverability, Gmail and Yahoo authentication changes, reducing clicks on unsubscribe buttons, avoiding email spam complaints, and steps to take if put in 'Gmail jail'. Important tips for online marketers to navigate these changes.

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INSIGHT

Understanding Email Deliverability

Email deliverability determines if your emails land in inboxes or spam folders, impacting campaign success.
Your sender reputation acts like a credit score influencing how email providers treat your messages.

INSIGHT

Domain Authentication Requirement

Gmail and Yahoo now require bulk senders to authenticate emails using their own domain.
Using your email provider's domain for authentication is no longer accepted for senders over 5,000 emails daily.

INSIGHT

Purpose Behind Authentication Changes

Gmail and Yahoo implement these changes to reduce spam and improve inbox safety.
Enhanced authentication helps distinguish good senders, benefiting legitimate marketers.

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An urgent message for anyone who markets their business online – which includes you!

I'm here today with a super important bonus episode you literally can't afford to miss! My friend, if you're listening to this podcast, I know you're working incredibly hard to market your business online, so listen up.

The email deliverability systems of Gmail and Yahoo are undergoing some major changes. This means your beautifully crafted marketing emails might not be hitting your customer's inbox! But don't worry, I've called in an expert to help us all stay ahead of the game.

My guest, Alyssa Dulin, is the head of deliverability at Convertkit and sends over 2 billion emails a month! So, you can rest assured that we're in the best hands possible!

In this episode, she covers everything you need to know about email deliverability: from what it is and why it's so crucial to fully understanding the latest changes with Gmail and Yahoo, and most importantly, how you can navigate through all of this without getting sent to "Gmail jail". (But even if you do, Alyssa has tips for getting out right away!)

Today, we discuss:

5:24: Why email deliverability is so important
7:19: Breaking down the major authentication changes happening with Gmail and Yahoo
12:46: Tips for reducing the amount of clicks on the new “one-click unsubscribe button”
15:41: How to avoid email spam complaints and tools for “list bombing” prevention
27:43: Steps to take if you get put in “Gmail jail”

Listen in, and be sure to implement everything you learn today right now! Your inbox and your business depend on it.

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