#217: How did a Men's Skincare Brand come from Crossfit? w/ Benjamin Smith

Ben graduated from Wake Forest University in 2015. Started two boutique/high-end CrossFit gyms in 2014 and sold them in 2018. The gyms introduced Ben to health and wellness at a deeper level. He has lived in Austin since 2015 and has immersed himself in longevity and biohacking there. Ben is currently the founder of Disco, a men's DTC skincare brand launched in October of 2019, and products can be found on their website and at Nordstrom, Neiman Marcus, and Target.

 

Find out more about Ben at https://paradigmcapital.xyz

 

Key point topics and studies mentioned:

 

1.    Ben's journey from fitness to Crossfit to biohacking his way into longevity

2.    His experience with the keto diet and other nutritional strategies

3.    Why is it important for women AND MEN to look after their skin?

4.    His insights into the methods to enhance longevity through his learnings and trial and errors

 

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