The Customer Experience Podcast 115. (Re)Humanizing Your Events, Content, and Community w/ Bo Brustkern
Jan 5, 2021
39:09
Every business is a relationship business. It's really important to humanize a brand, especially when the brand is financial because finance can be very complex and impersonal.
When it comes to recasting a large-scale event into a webinar, it turns out that video networking is really effective.
In this episode, I interview Bo Brustkern who is the co-founder and CEO at LendIt Fintech, about his love for and strategic use of video.
Bo talked with me about:
- Why entrepreneurs should feel optimistic about FinTech in 2021
- The strategy for transforming in-person events into personal virtual events
- The life-and-death pivot his company made in the last 12 months
- Why he always uses video to share bad news
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.
When it comes to recasting a large-scale event into a webinar, it turns out that video networking is really effective.
In this episode, I interview Bo Brustkern who is the co-founder and CEO at LendIt Fintech, about his love for and strategic use of video.
Bo talked with me about:
- Why entrepreneurs should feel optimistic about FinTech in 2021
- The strategy for transforming in-person events into personal virtual events
- The life-and-death pivot his company made in the last 12 months
- Why he always uses video to share bad news
Subscribe, listen, and rate/review the Customer Experience Podcast on Apple Podcasts, Spotify, Google Play or Google Podcasts, and find more episodes on our blog.