Shoveling $hit to Build a Billion Dollar Business and a Life You Love with Kass and Mike Lazerow

Ever felt like you're the only one drowning in the chaos of entrepreneurship while everyone else is thriving? You're not alone. I sat down with power couple Kass and Mike Lazerow to talk about what it really takes to build businesses, survive failure, and stay married through all the messy middle. 

They share how they lost everything, clawed their way back, and built multiple companies—together—without pretending everything was fine when it wasn’t. We talk about what it means to “shovel the sh*t,” how to lead through crisis without faking it, and why transparency and uncomfortable conversations are your greatest leadership tools. 

So, if you’ve ever felt like you're hustling in the dark and wondering if you’re doing it wrong, this episode is for you. Remember to grab your copy of Kass and Mike’s book, Shoveling $h!t, to join their founder community. You don’t have to shovel alone!

"People want to be led, and what that means is getting the right people in the right positions." ~Mike Lazerow

In this Episode:

- Meet Kass and Mike Lazerow

- The story behind ‘Shoveling $h!t’

- Real stories of entrepreneurial challenges

- Lessons learned in transparency and leadership

- How to hold tough conversations with employees

- Balancing life and entrepreneurship as a couple

- A proven system of prioritizing tasks and making decisions

- Navigating business partnerships 

- The value of personal branding

- Entrepreneurship lessons from 'Shoveling $hit'

- Final thoughts on entrepreneurship 

About Kass & Mike Lazerow:

Kass and Mike Lazerow are serial entrepreneurs, investors, and authors renowned for co-founding Golf.com and Buddy Media, the latter of which was sold to Salesforce for $745 million. As partners in both business and life, they've built and scaled multiple ventures while raising a family. Through their firm, Velvet Sea Ventures, they have invested in over 100 startups, including Scopely and Liquid Death. Their book, Shoveling $h!t: A Love Story offers an unfiltered glimpse into the entrepreneurial journey.

Website: https://www.kassandmike.com/ 

Instagram: https://www.instagram.com/kassandmike  

Facebook: https://www.facebook.com/kassandmike

YouTube: https://www.youtube.com/@KassandMike 

Where to find me:

IG: https://www.instagram.com/jen_gottlieb/   

TikTok: https://www.tiktok.com/@jen_gottlieb    

Facebook: https://www.facebook.com/Jenleahgottlieb   

Website: https://jengottlieb.com/   

My business: https://www.superconnectormedia.com/    

YouTube: https://www.youtube.com/@jen_gottlieb